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The book “Ask Measure Learn” is a comprehensive guide on understanding big data and social media analytics benefits managers and data scientists alike. The framework by Lutz Finger and Soumitra Dutta will transform your business.

Ask Measure Learn at Amazon  Ask Measure Learn at barnes and noble Ask Measure Learn at Indie Bound

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Learn about the Myth in Social Media and why attention does not equal intent.

Blog

  • The New Facebook Likes

    Social Media really becomes more and more like a survey tool. You can now express different types of “likes”…. Thumb up or not? It’s your choice! “Not every moment is a good moment” said “Zuck”. That new stickers open up a lot of new abilities to survey or analyze peoples posts. But as always… more options makes […]
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  • How Cornell Trains Future Data Managers

    data to manager
    How do you create amazing new data driven products! By studying deep, deeper and the deepest machine learning algorithms? Nope – by enabling business folks to talk and think data . Recently I had the opportunity to test this theory. I taught a course for MBA students at Cornell University’s Johnson Business School and Cornell […]
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  • Spring 2015 – Best of Cornell

    Screen Shot 2015-09-15 at 11.03.34 PM
    How do you create amazing new data driven products! By studying deep, deeper and the deepest machine learning algorithms? Nope – by enabling business folks to talk and think data. I recently had the opportunity to test this theory. I taught a course about Data Science for MBA students at Cornell University’s Johnson School and Cornell […]
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  • Why LinkedIn Is As Important As The Capital Market

    Why LinkedIn Is As Important As The Capital Market
    Recently, my favorite INSEAD Professor, Kevin Kaiser, came over to LinkedIn with a group of executives from around the world. We chatted about value creation in Silicon Valley. Like no other part of the world, Silicon Valley has seen stunning success, with a positive reinforcing cycle of startup success and funding opportunities (see the Startup Genome […]
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  • How To Spot Social Media Bots – They Are Often Lonely

    Social Media Bots
    Social media bots have become an increasingly challenging issue. They can trick you into buying stuff or even influence your opinion (read more about the trouble they can cause here). But one way to spot – and stop – bots is by using their own friends. Who wants to have friends who are just there […]
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  • Activity of Followers for @jeffbullas and @AmyJoMartin

    amyjomartin followers
    If one clusters together the Twitter followers for both @jeffbullas and @AmyJoMartin, one will find that Jeff’s least active followers tweet about 15 posts a month, while Amy has five groups that tweet below 1 post a month. Back to the original FORBES article Back to the original FORBES article Back to the article at LinkedIn […]
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  • @AmyJoMartin’s highly uniform communities

    unique influencer
    @AmyJoMartin has one community that follows 92% the same tweeps.  This is a uniformity we have not seen since the breakup of the Soviet Union. Meaning – this is not human. By comparison, Jeff Bullas and Brian Solis have only a maximum follower similarity in their different audiences of 45% and 40% respectively. Back to […]
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  • Why President Obama Needs A Chief Data Scientist

    Why President Obama Needs A Chief Data Scientist
    During this year’s STRATA conference, President Obama introduced Dr. DJ Patil as his new Chief Data Scientist in a video message. DJ is a very well known data scientist and is even credited by some with coining the term “data science”. During his introduction of DJ, Obama said that he wanted to do a joke […]
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  • Do Evil – The Business Of Social Media Bots

    Social Media Bots
    Warning: reading this might lead you to lose faith in the media and marketing world! Oh – you didn’t really trust them to begin with? Well, let’s dig right in and meet the now-removed Twitter account from @AI_AGW. He’ll hold an intelligent debate about global warming with you. But as smart as he is, you may […]
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