How is the e-commerce industry changing due to AI?

Question

Accepted Answer

> Every layer is collapsing into the one thing brands actually own, their shopper-behavior data and the fine-tuned AI it makes possible.

Source: [The State Of E-Commerce: Every Layer Of Discovery Changed At Once](https://www.linkedin.com/pulse/state-e-commerce-finetuned-ai-every-brand-lutz-finger-gs5bf/)

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How is the e-commerce industry changing due to AI?