Why does traffic from ChatGPT convert 9x better than traditional search?

Question

Accepted Answer

_LLMs behave like trusted advisors, not search engines, changing how brands must optimize._

> Traffic from ChatGPT-style experiences converts up to nine times better than traditional search. Why? Because large language models behave more like trusted advisors than search engines.

Source: [Answer Engine Optimization — What Brands Need To Know](https://www.forbes.com/sites/lutzfinger/2025/06/19/answer-engine-optimization-aeo--what-brands-need-to-know/)

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Why does traffic from ChatGPT convert 9x better than traditional search?