Question 1

How is the e-commerce industry changing due to AI?

Accepted Answer

> Every layer is collapsing into the one thing brands actually own, their shopper-behavior data and the fine-tuned AI it makes possible.

Source: [The State Of E-Commerce: Every Layer Of Discovery Changed At Once](https://www.linkedin.com/pulse/state-e-commerce-finetuned-ai-every-brand-lutz-finger-gs5bf/)

Question 2

How many e-commerce vendors are actually using generative AI effectively?

Accepted Answer

_Despite hype, adoption of generative AI in business remains minimal._

> I analyzed 700 vendors at ShopTalk — the biggest e-commerce conference of the year — in regards to generative AI. The results are surprising. Just 1% of vendors use generative AI to the max.

Source: [ShopTalk 2025: Just 1% Of Vendors Use Generative AI To The Max](https://www.forbes.com/sites/lutzfinger/2025/03/21/state-of-genai--only-1---shoptalk-2025-in-numbers/)

Q&A, e-commerce

How is the e-commerce industry changing due to AI?

How many e-commerce vendors are actually using generative AI effectively?