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Lutz Finger

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How many e-commerce vendors are actually using generative AI effectively?

generative AIe-commerceadoptionShopTalkvendors

Drawn from Lutz Finger's Forbes column, LinkedIn writing, and Cornell teaching. Sources are cited inline so you can read the originals.

Despite hype, adoption of generative AI in business remains minimal.

I analyzed 700 vendors at ShopTalk — the biggest e-commerce conference of the year — in regards to generative AI. The results are surprising. Just 1% of vendors use generative AI to the max.

Source: ShopTalk 2025: Just 1% Of Vendors Use Generative AI To The Max

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