How many e-commerce vendors are actually using generative AI effectively?

Question

Accepted Answer

_Despite hype, adoption of generative AI in business remains minimal._

> I analyzed 700 vendors at ShopTalk — the biggest e-commerce conference of the year — in regards to generative AI. The results are surprising. Just 1% of vendors use generative AI to the max.

Source: [ShopTalk 2025: Just 1% Of Vendors Use Generative AI To The Max](https://www.forbes.com/sites/lutzfinger/2025/03/21/state-of-genai--only-1---shoptalk-2025-in-numbers/)

Q&A, vendors

How many e-commerce vendors are actually using generative AI effectively?