How are AI agents rewriting the internet and changing shopping?

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Accepted Answer

_OpenAI and other LLM providers are becoming the dominant interface for online discovery._

> OpenAI's ambition to become the universal interface to what we knew as the Internet isn't surprising. If anything, they might be late. Remember Perplexity's 'Shop Like a Pro'? Their goal was to handle all of shopping — from research to payment.

Source: [AI Agents - The Internet Is Being Rewritten - Survey Users Vs Brands?](https://www.forbes.com/sites/lutzfinger/2025/07/24/ai-agentsthe-internet-is-being-rewrittensurvey-users-vs-brands/)

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How are AI agents rewriting the internet and changing shopping?