OpenAI and other LLM providers are becoming the dominant interface for online discovery.
OpenAI’s ambition to become the universal interface to what we knew as the Internet isn’t surprising. If anything, they might be late. Remember Perplexity’s ‘Shop Like a Pro’? Their goal was to handle all of shopping — from research to payment.
Source: AI Agents - The Internet Is Being Rewritten - Survey Users Vs Brands?