When AI replaces your best ad, conversion rates can tank.
In late October 2025, Meta’s system replaced True Classic’s best-performing ad with an AI-generated image. The original ad featured a younger male model that fit their 30 to 45 year old male audience. Meta’s AI replaced it with an older female model. The result was that conversion rates tanked. This example shows what happens when AI makes creative decisions without human oversight and judgment about what actually works for a specific audience.
— AI Cuts Creative Teams: What Companies Must Learn About AI Leadership · Forbes