Orchestration platforms connect models, business logic, and human input into controllable workflows.
A model alone cannot generate a workflow. Real workflows blend mechanical steps, traditional ML, dynamic reasoning, and human input. To succeed, workflows must be controllable, observable, and adaptable. This creates a massive opportunity for workflow platforms such as n8n, Vellum AI, OpenAI and others. They provide the orchestration layer where models, triggers, and business logic meet. The future products will be workflow definition. The value is no longer the shop page but the model-driven orchestration behind recommendations.
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