Skip to content

← All Q&A

Where does the real business value lie when models like Goku make content creation so easy?

AI WorkflowsLeadership

Drawn from Lutz Finger's Forbes column, LinkedIn writing, and Cornell teaching. Sources are cited inline so you can read the originals.

Business value shifts from content creation to selection and implementation strategy.

The true value lies in how businesses integrate and utilize AI-generated videos, text and images. In marketing, creative directors come back with 20 different ideas. But having creative ideas is not enough. The real challenge is deciding which of the 20 to choose and how to implement them effectively. Our focus will shift from creation to selection and implementation. AI’s success will depend on its practical applications, not just on having advanced models like Goku.

Goku, A Chinese Open-Source Model, Challenges OpenAI And The U.S. · Forbes


Have a follow-up? hello@lutzfinger.com. Or pick another question: all Q&A →