Twitter and Facebook have social graphs and content spread measurement.
I expect the fiercest competitors to be Twitter and Facebook, as they bring existing social network graphs and also measure how content spreads. As Clubhouse grows, their design choices will be necessary. Whether or not Clubhouse will become a super-aggregator will depend on their ability to create a multi-sided network with decreasing acquisition costs. In order to scale, they will need data and engagement metrics. The trend Clubhouse started is undoubtedly not a covid19 fad. It’s the unbundling of content creation and distribution.
— Clubhouse’s Future Depends On Data - How To Build A TikTok Like Algorithm · Forbes