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Why does Salesforce believe it can compete in supplying AI agents to enterprises?

agentsFuture of Work

Drawn from Lutz Finger's Forbes column, LinkedIn writing, and Cornell teaching. Sources are cited inline so you can read the originals.

Salesforce leverages its treasure trove of enterprise data for AI

Salesforce holds an enormous trove of valuable data, including customer interactions, discussions, process documents, and marketing strategies. Access to enterprise data is one of two things companies need to become the main supplier of AI agents. Salesforce CEO Marc Benioff took a jab at Microsoft’s Copilot, calling it disappointing and dubbing it Clippy 2.0, before introducing Salesforce’s own AI solution, Agent Forces. This data advantage positions Salesforce alongside Microsoft, Amazon, and Google as a major player.

The Race For AI Agents. Who Will Supply Tomorrow’s Workforce? · Forbes


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