Why workforce tool dominance puts Microsoft ahead in AI agents
Microsoft is in pole position because it has direct access to users through workforce tools most people already use. AI is becoming deeply integrated into these Microsoft products, with Copilots appearing everywhere. This market access is a big advantage. In 2023 and 2024, many startups launched impressive AI services, only to be quickly overshadowed by giants like Microsoft and Google, which have direct access to customers. For example, Jasper.ai saw similar features built directly into Google and Microsoft products.
— The Race For AI Agents. Who Will Supply Tomorrow’s Workforce? · Forbes