AI-generated content harms your visibility in generative search results.
Do not ask ChatGPT, Gemini, or other tools to create content for you. It will not work. All model providers are extremely careful about trying to figure out slop, which is AI-generated content. The model doesn’t learn from content it just created. This is the snake eating its own tail. If you create slop, you will lose out. Use your human team to bring content in. Your content needs to be authentic, novel, and unique. You can use AI tools to help organize your authentic content, like generating Q&As from your existing newsletters, but not to create the original content.
— Lutz Finger | From SEO to GEO: How AI is Changing How Car Buyers Find You · Three Key Insights