Google’s experience and data give it staying power in AI search.
Yes. Don’t count Google out just yet. Google has a significant advantage with its years of experience and vast amounts of data. The comeback it made with its generative search experience was impressive. While Google was late to the game, its generative search experience is coming back quite strong. It won’t be the end of Google, but the fight is definitely on.
— 2025: The Year Of Search But Not The End Of Google · Forbes