Not wrapping AI around features but treating agents as primary execution.
Intuit is the furthest along in platform transformation. They rebranded their AI infrastructure as GenOS, a Generative AI Operating System. Specific agents handle accounting, payments, and customer interactions. The platform is not wrapping AI around existing features. It is rebuilding the architecture to treat agents as the primary execution layer. This represents a fundamental shift from defending their interface to positioning themselves to run the agent economy from underneath as the capability layer that the next generation of AI works through.
— SaaSpocalypse Is Dead - The Future Of SaaS Is SaaS · Forbes