Making ChatGPT stickier by reducing friction and frustration for users.
ChatGPT has a moat because over 100 million consumers go to ChatGPT instead of Google with their questions. However, competition is just a click away. LLMs are not friction-free and can easily frustrate users by giving lengthy, irrelevant or incorrect information. ChatGPT started to iterate with its interface to improve the UX, offering pre-written queries and warnings about accuracy. The easier the access to ChatGPT, the stickier the product. OpenAI will continue improving the user experience to maintain this advantage.
— How OpenAI Can Secure Its Investments - A Playbook That Needs Microsoft · Forbes