Three content principles determine whether LLMs will recommend your brand.
To show up in LLM responses, your content needs three things. First, use Q&A format to train the model with conversations, not static marketing copy or product catalogs. LLMs learn through natural dialogue, not taglines. Second, be helpful and authentic to surprise the model. LLMs skip over what they already know, so find something new or less known about your brand or product. Third, be authoritative and become a source worth citing. Just like in SEO, credibility matters. High-quality content that gets linked, quoted and validated across sources builds authority.
— Answer Engine Optimization — What Brands Need To Know · Forbes