Q&A format reduces cognitive load and increases AI model pickup.
Package your content in Q&A format. When someone asks a question, the model looks for the least cognitive load, very much like humans. If it finds the exact question already formatted with an answer, it just picks that up rather than reading a sentence and having to think about extracting the answer. That costs money for the model. So take your newsletters from the last 10 years, use an AI tool to generate Q&As from that authentic content, and put it on your website. The content should be human generated, ideally based on your own customer data.
— Lutz Finger | From SEO to GEO: How AI is Changing How Car Buyers Find You · Three Key Insights