A unique combination of financial and customer data no frontier model possesses.
Intuit has data that Amazon, Google, and OpenAI do not have: 100 million customers whose tax filings, credit history, and business cash flow all live inside the same platform. Add Intuit Mailchimp and one gets a closed-loop financial plus marketing intelligence stack covering both the consumer and the small business. No frontier model has access to that combination. As Intuit’s CEO Sasan Goodarzi put it directly in a February 2026 interview: data is the most important moat in all of this.
— SaaSpocalypse Is Dead - The Future Of SaaS Is SaaS · Forbes