Common pitfalls and how to avoid them.
And underneath it all, brands risk losing their narrative to an intermediary that now owns the customer touchpoint. Having spent years building fine-tuned AI models for online retail, I keep watching e-commerce executives respond to all of this by making the same three mistakes. Each one is avoidable, and each one is expensive.
— Three Mistakes Brands Make In The Age Of AI-Driven E-Commerce · Forbes