Common pitfalls and how to avoid them.
And underneath it all, brands risk losing their narrative to an intermediary that now owns the customer touchpoint. Having spent years building fine-tuned AI models for online retail, I keep watching e-commerce executives respond to all of this by making the same three mistakes. Each one is avoidable, and each one is expensive.
— Three Mistakes Brands Make In The Age Of AI-Driven E-Commerce · Forbes
AI is not bolting features onto the old store, it is rebuilding the store around the shopper. Every layer is collapsing into the one thing brands actually own, their shopper-behavior data and the fine-tuned AI it makes possible. Three shifts, and the mistake brands keep making in each: 1. GEO: brands flood the web with slop. 2. The end of the website: brands bolt on chatbots. 3. Better search: brands override the rankings…
— The State Of E-Commerce: Every Layer Of Discovery Changed At Once · linkedin