Major tech players and startups racing to dominate AI search.
Every major tech company and many startups are now racing to build or enhance AI-driven search. Google was late to the game, but its generative search experience is coming back quite strong. Microsoft has boosted Bing by integrating ChatGPT. Meta is developing its own search. OpenAI went from being a research organization to becoming a full-on consumer-focused search company. Perplexity focused on citation-based answers with source links. Many startups are also coming to AI-based search.
— 2025: The Year Of Search But Not The End Of Google · Forbes