Websites lose traffic but gain higher intent visitors via agents.
It’s hyperbolic. The website is not dead. The newspaper is not dead, the homepage is not dead. It’s only reduced in importance. An agent can go look up websites, read those websites, do the research, compare it, create a metric for themselves to say what is the most explosive or most fruitiest and then give me back an answer. Your traffic goes down, but your revenue probably doesn’t because you should see more high intent consumers. Consumers that used an agent to be informed and then they come to your website.
— From Google to Cornell: Rethinking AI Workflows | Lutz Finger | Build AI Podcast 17 · Build AI