Websites now feed AI rather than convert human visitors directly.
Websites used to be designed to convert human visitors, but now their main purpose needs to be feeding data into AI. The three-party model of searcher, Google, and end content is disintegrating into a two-party model. Decisions are getting made before consumers hit the website, so the website is no longer the main conversion point. Instead, websites should be clean data delivery mechanisms to computers, very explicit about who you sell to, your target use case, pain points, and the entire buyer journey. If it’s not explicit, the AI has no way to know and might recommend somebody else.
— Marketing to Humans Changed, with Alex Dees · The Keynote on AI