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How is AI changing e-commerce?

E-commerceSearch & GEO

Drawn from Lutz Finger's Forbes column, LinkedIn writing, and Cornell teaching. Sources are cited inline so you can read the originals.

Fine-tuned models, attribution, category death.

To explore this question, I looked at one industry: e-commerce. In my online certificate programs, I’ve explored AI use cases across many industries such as healthcare, media, coffee, finance and e-commerce. While healthcare tends to be slowest to adopt AI, e-commerce consistently leads.

ShopTalk 2025: Just 1% Of Vendors Use Generative AI To The Max · Forbes


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