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How is the Amazon homepage dying?

E-commerceSearch & GEO

Drawn from Lutz Finger's Forbes column, LinkedIn writing, and Cornell teaching. Sources are cited inline so you can read the originals.

Retail unbundling, AI assistants as the new aisle.

The days of big online retail as we know it are over. Amazon, Walmart, Best Buy, and many others will all need to reinvent themselves as e-commerce changes. Once again, the homepage is dead. What will this mean for the big brands?

The End Of Amazon, Walmart, Best Buy? AI-Driven Retail Unbundling · Forbes


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