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What is Generative Engine Optimization (GEO)?

Search & GEOE-commerce

Drawn from Lutz Finger's Forbes column, LinkedIn writing, and Cornell teaching. Sources are cited inline so you can read the originals.

Why being discoverable to AI assistants is the new SEO.

For brands a new playbook is emerging: AEO. AEO is just the beginning.

Study Shows LLM Conversion Rate Is 9x Better — AEO Is Coming · Forbes


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