Why being discoverable to AI assistants is the new SEO.
For brands a new playbook is emerging: AEO. AEO is just the beginning.
— Study Shows LLM Conversion Rate Is 9x Better — AEO Is Coming · Forbes
AEO is the practice of structuring content so that LLMs like ChatGPT can understand, reference and recommend your brand in response to user questions. To get picked up by an LLM, you need to understand how these models learn from content.
— Answer Engine Optimization — What Brands Need To Know · Forbes