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How is r2decide using multimodality to transform the online shopping experience?

E-commerceAI Product

Drawn from Lutz Finger's Forbes column, LinkedIn writing, and Cornell teaching. Sources are cited inline so you can read the originals.

Merging search, browse, and chat into one seamless shopping flow.

At r2decide, we’re using multimodality to merge Search, Browse, and Chat into one seamless flow. In an online jewelry store, a user searching for “green” would see results based on both text and images, since our AI encodes images into a shared latent space. Users can also search for broader contexts like “wedding,” “red dress,” or “gothic.” This capability even extends to brand names like “Swarovski,” surfacing relevant items even if the shop doesn’t officially carry Swarovski products.

Multimodal AI In 2025: From Healthcare To eCommerce And Beyond · Forbes


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