Queries grew from one word to 23 words with conversational interfaces.
The way people search is evolving dramatically. In the past, users typed one or two words like camera. Now, when shown more natural and detailed responses, they respond in kind with much longer, conversational queries like “What’s a compact camera for wildlife photography that fits in a carry-on?” Semrush backs this up: average query length is now 23 words, and sessions last over 6 minutes. Users expect answers that feel personalized and human. In our interviews, shoppers said they felt more understood and better about their purchase.
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