Only 1% of 700 vendors offer truly integrated generative AI solutions.
I analyzed all 683 vendors at ShopTalk, the biggest e-commerce conference. While 40% claim to offer AI capabilities, only 25% (169 vendors) mention generative AI explicitly. That’s surprisingly low given the hype. Even more striking, I found only seven companies, just 1% of all vendors, offering merged solutions that combine search, content personalization and chatbots using multimodal capabilities. Only one of those seven was an established player; the rest were startups. About 70% of companies focused on data and AI were startups, suggesting generative AI in e-commerce is still nascent.
— ShopTalk 2025: Just 1% Of Vendors Use Generative AI To The Max · Forbes