LLM traffic converts nearly nine times better than traditional search.
In A/B tests I conducted with Cornell Master’s students, we compared regular keyword search with an AI-guided, conversational search experience inside the site search of several e-commerce stores. The difference was stunning: LLM-generated traffic converted at almost 9x higher rates than traditional search. This isn’t just about volume, it’s about value. LLM-driven traffic behaves more like a personal recommendation than a keyword query, which explains why users convert at dramatically higher rates when they follow those links or act on suggestions.
— Study Shows LLM Conversion Rate Is 9x Better — AEO Is Coming · Forbes