Tracking LLM conversions is hard because users don’t leave clean trails.
Good numbers are hard to come by because LLM traffic doesn’t always leave a clean trail. Users might just copy and paste a product name and head to Amazon, making it hard to track. To get better data, we created a ChatGPT-style experience inside the site search of several e-commerce stores. This let us run A/B tests comparing regular keyword search with an AI-guided, conversational search experience. That’s how we discovered the almost 9x higher conversion rate for the conversational approach.
— Study Shows LLM Conversion Rate Is 9x Better — AEO Is Coming · Forbes