More AI content does not win at generative engine optimization.
Executives wrongly assume that because more pages once won at SEO, more AI-generated content will win at GEO. The opposite is true. AI trained on AI degrades, and model providers actively suppress pages that read like machine-generated filler. Pumping out slop is the fastest way to become invisible to the very engines you are chasing. The fix is to give models what they actually reward: novel, unique, and authentic content. That is exactly why large language models lean so heavily on sources like Reddit and LinkedIn when they train.
— Three Mistakes Brands Make In The Age Of AI-Driven E-Commerce · Forbes