What changes when LLMs become the search interface.
Back in the 1990s, people said “All the information is out there at the internet… we just need to find it.” That was the time of search engines — AltaVista, Yahoo! Search, Google, Lycos, WebCrawler, Excite. Even Disney tried its hand with Go (1998). New Technology — New Search: Large Language Models Build AI Search.
— 2025: The Year Of Search But Not The End Of Google · Forbes