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What is 2025 for search?

Search & GEO

Drawn from Lutz Finger's Forbes column, LinkedIn writing, and Cornell teaching. Sources are cited inline so you can read the originals.

Predictions about search changing in 2025.

It might sound like a throwback to the 1990s, but technology has transformed the way we search for and interact with information. If past patterns hold true, 2025 will be the year of search. Will it be the end of Google?

2025: The Year Of Search But Not The End Of Google · Forbes


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