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What is 2025 for search?

Search & GEO

Drawn from Lutz Finger's Forbes column, LinkedIn writing, and Cornell teaching. Sources are cited inline so you can read the originals.

Predictions about search changing in 2025.

It might sound like a throwback to the 1990s, but technology has transformed the way we search for and interact with information. If past patterns hold true, 2025 will be the year of search. Will it be the end of Google?

2025: The Year Of Search But Not The End Of Google · Forbes

Figure 7-1. The hype curve of predictions, by Google Trends Despite all of this hype, the goal of making predictions in business is nothing new: for decades, stock traders have tried to predict the market, insurance compa- nies have tried to identify lower risk individuals, and many more have tried to come up with a system for predicting what will benefit their enterprise.

Finger Dutta Ask Measure Learn (1) · Book — Ask, Measure, Learn


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