Amazon’s ad reveals the real reason we adopt AI products
The ad tells an honest story about AI adoption: even when we worry about losing agency, we still use AI because convenience beats fear. In the commercial, Chris Hemsworth imagines Alexa+ could use the garage door, pool cover, or fireplace to kill him. Yet he still uses it. The insight is that we know AI is risky in abstract, theoretical ways, but we also know it makes our lives easier. That frictionless convenience tends to win out over our concerns.
— Chris Hemsworth Super Bowl Ad Shows Why We’ll Use AI Even If We Fear It · Forbes