E-commerce leads AI adoption, making it the ideal test case.
In my online certificate programs, I’ve explored AI use cases across healthcare, media, coffee, finance and e-commerce. Healthcare tends to be slowest to adopt AI, while e-commerce consistently leads. E-commerce already uses AI for targeting ads and emails, product recommendations, and SEO. Since e-commerce leads in AI adoption generally, I assumed they would readily embrace generative AI. That’s why I chose to analyze this industry at ShopTalk, expecting to see the generative AI future already happening there if anywhere.
— ShopTalk 2025: Just 1% Of Vendors Use Generative AI To The Max · Forbes