Personalize product pages by query, not by generic chatbot.
The fix is to weave conversation into the experience instead of pasting a clone on top. The clearest example is the product page. A product page no longer has to be average, stuffed with every keyword to please search while burying the reader in detail they never asked for. It can personalize to each shopper, based on their clicks and queries, surfacing what matters and hiding what does not. Based on my own A/B tests, this approach delivered 8.6 times better conversion.
— Three Mistakes Brands Make In The Age Of AI-Driven E-Commerce · Forbes