LLM traffic delivers nine times the value of traditional search.
In my research I show that the traffic from LLMs is 9x as valuable as traditional search traffic. This dramatic difference underscores why the shift to AI-powered assistants is so significant for retailers. For traditional retailers, this means the customer’s path to your product no longer runs through your digital storefront. When AI becomes the curator, advisor, and shopping guide, the traditional digital mall will die. This is why retailers need to fundamentally rethink their strategies for the age of AI discovery.
— The End Of Amazon, Walmart, Best Buy? AI-Driven Retail Unbundling · Forbes