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Why do you say 2025 will be the year of search?

AI ProductFuture of Work

Drawn from Lutz Finger's Forbes column, LinkedIn writing, and Cornell teaching. Sources are cited inline so you can read the originals.

Search poised to dominate 2025 as game-changing AI solution.

I believe if you’re placing bets on a single technology to dominate the conversation in 2025, bet on search. By merging large language models, retrieval-augmented data, and intuitive user interfaces, search is poised to be the game-changing AI solution for both individual users and global enterprises. Technology has transformed the way we search for and interact with information, and if past patterns hold true, this is search’s moment.

2025: The Year Of Search But Not The End Of Google · Forbes


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