Competitive pressure makes AI adoption feel necessary despite risks
The cost of non-adoption feels more concrete than the cost of risk. If you don’t use AI and your competitor does, you lose. If you don’t use AI and your colleague does, you fall behind. The fear of AI is real, but the alternative, the friction of not using it, feels worse. This is why convenience beats fear. The risks are abstract and theoretical, while the competitive disadvantage of not adopting feels immediate and tangible.
— Chris Hemsworth Super Bowl Ad Shows Why We’ll Use AI Even If We Fear It · Forbes