Research aims to track how users and companies adapt to AI.
Lutz wants to find out how far users, organizations, and the ecosystem have evolved in adapting to AI agents. He’s already looked at many areas like IDE for coding, finance for risk underwriting, and e-commerce. To track how users versus companies are adapting, he partnered with Chase Binnie from RetailWire to launch a survey focused on GEO. The data will help understand how brands show up in AI-generated answers, what strategies work, and what tooling is missing. All findings will be published openly.
— AI Agents - The Internet Is Being Rewritten - Survey Users Vs Brands? · Forbes