Move from product listings to authentic conversations that LLMs understand.
Your brand has unique knowledge and vision. Don’t hide it behind generic product listings. If someone searches for a retirement watch, don’t just list five SKUs. Explain what makes a great retirement watch: legacy, legibility, sentimental value. Engage the customer into an authentic conversation. That’s the kind of context LLMs are trained to pick up. Show the real conversations you’re already having. Look at your site search queries, your sales team scripts, your support chats. That’s gold. Build content around real questions people ask and provide short clear answers upfront.
— Answer Engine Optimization — What Brands Need To Know · Forbes