Most chatbots are helpful but generic, lacking true brand identity.
Every brand now has a chatbot, and for certain tasks they’re genuinely useful. But most of them are brand-less. They’re helpful in a generic way that doesn’t actually express anything about who you are or why someone should care. What comes next is not more chatbots. It’s richer, taste-led interfaces that blend conversation with visual exploration and emotional resonance. The current wave of chatbots lacks the differentiation and emotional connection that brands actually need to stand out.
— AI Cuts Creative Teams: What Companies Must Learn About AI Leadership · Forbes