Multimodal generative AI enables true one-to-one personalization at scale.
Yesterday’s tools rely on manual pre-written templates that AI dynamically selects. For example, ads have to be prewritten and AI just selects the best one for a user. Filters and landing pages stay static. Personalization happens on the margin; Amazon 1999 and 2025 look essentially the same. Real personalization would require billions of unique templates, filters and images, which wasn’t feasible until now. Generative AI changes this. Our ability to store all kinds of data formats like product data, user-generated content and images, this multimodality makes it possible to switch and adjust each modality for the user.
— ShopTalk 2025: Just 1% Of Vendors Use Generative AI To The Max · Forbes