Trust, personalization, and conversion lift from AI traffic.
Some predict that by 2028, more people will discover products and information through large language models (LLMs) like ChatGPT and Gemini than through traditional search engines. But based on research I conducted with Cornell Master’s students, that shift is happening much faster. LLM-driven traffic is already starting to outperform traditional search — not in volume, but in value.
— Study Shows LLM Conversion Rate Is 9x Better — AEO Is Coming · Forbes
The latest wave includes dashboards designed to track your brand’s presence across ChatGPT, Perplexity and other platforms. But here’s the problem: LLMs don’t behave like search engines. They remember. Google would always return the same results, even if you had already clicked those links before.
— Answer Engine Optimization — What Brands Need To Know · Forbes