Manual ranking overrides lower revenue in AI-driven retail.
Brand teams overwrite AI results by hand, pinning products and forcing rankings the algorithm did not choose. Fighting a modern AI system this way usually lowers revenue, not raises it. The fix is to let transformers and longitudinal behavioral data predict the next best product. As surely as we can finish life is like a box of, and you already thought chocolates, we can predict what a shopper most wants after a given query. The result is higher conversion and a lower return rate.
— Three Mistakes Brands Make In The Age Of AI-Driven E-Commerce · Forbes