Question 1

Is AI hurting people with non-Western names?

Accepted Answer

_Concrete bias outcomes in hiring and promotion._

> The junior analyst who keeps pushing the conversation forward finally gets seen, even though she never had the corner office. Tools like Granola, Read.ai, Fireflies, and Avoma now routinely track talk time and participation, and firms like Amazon and Meta are folding AI-surfaced contribution into how they review people.

— [If Your Name Isn't Western, AI Could Cost You The Promotion.](https://www.forbes.com/sites/lutzfinger/2026/05/25/if-your-name-isnt-western-ai-could-cost-you-the-promotion/) · _Forbes_

> As AI lowers the barriers to content creation, abuse is also becoming more feasible. Deepfakes — AI-generated images, videos and audio designed to mimic real people — pose serious risks. Already in 2022, I demonstrated how easily they can be created. This increases the risk of misinformation, identity theft and political manipulation.

— [Goku, A Chinese Open-Source Model, Challenges OpenAI And The U.S.](https://www.forbes.com/sites/lutzfinger/2025/02/11/goku---a-chinese-open-source-model-challenges-openai-and-the-us/) · _Forbes_

Question 2

Should AI be regulated?

Accepted Answer

_Lutz's view on AI regulation._

> But regulation doesn't happen in a vacuum. The EU has regulated that gender should not be used in AI models — even though this may lead to less effective risk distribution and higher overall costs. As a society, we may be willing to pay that price, but what if other societies are not? Data is the lifeblood of AI.

— [Emmanuel Macron On AI: We Are Regulating Ourselves Out Of The Market](https://www.forbes.com/sites/lutzfinger/2024/10/22/emmanuel-macron-is-right-about-ai-over-regulatingi-have-no-doubt/) · _Forbes_

> To regulate AI, we need to understand that AI isn't a character from a movie. AI is a tool made to help us, and regulations should focus on how we choose to use it — not on the technology or the model. I analyze any AI product by: 1. control, 2. data, and 3. transparency. Control AI.

— [Biden's AI Plan And Why Central Control Might Not Work](https://www.forbes.com/sites/lutzfinger/2024/10/26/bidens-ai-plan--why-central-control-might-not-work/) · _Forbes_

Question 3

What about deepfakes?

Accepted Answer

_How society will adapt to synthetic media._

> As AI lowers the barriers to content creation, abuse is also becoming more feasible. Deepfakes — AI-generated images, videos and audio designed to mimic real people — pose serious risks. Already in 2022, I demonstrated how easily they can be created. This increases the risk of misinformation, identity theft and political manipulation.

— [Goku, A Chinese Open-Source Model, Challenges OpenAI And The U.S.](https://www.forbes.com/sites/lutzfinger/2025/02/11/goku---a-chinese-open-source-model-challenges-openai-and-the-us/) · _Forbes_

> Misuse of deepfakes without clear identification should be outlawed — regulators around the globe have started to take them seriously. Already in 2019 there were about a dozen federal- and state-level bills to regulate deepfakes, ranging from criminalizing the use of a woman's likeness in a pornographic film without her

— [Deepfakes - The Danger Of Artificial Intelligence That We Will Learn To Manage Better](https://www.forbes.com/sites/lutzfinger/2022/09/08/deepfakesthe-danger-of-artificial-intelligence-that-we-will-learn-to-manage-better/) · _Forbes_

Question 4

Why does AI fairness matter and where does it fail?

Accepted Answer

_Bias examples and demographic effects._

> Merkel is a boy and that Joe Biden is both a "man" and a "woman"? Those are the insights you get if you feed Angela and Joe's images into Microsoft Azure's Vision API.

— [President Biden Is Man, Woman And 40 Years Old - Why We Need Algorithmic Transparency](https://www.forbes.com/sites/lutzfinger/2021/02/04/president-biden-is-man-woman-and-40-years-old---why-we-need-algorithmic-transparency/) · _Forbes_

> The White House should focus on helping businesses and the public understand and manage AI. We need stronger democratic systems and a framework where private and public partnerships can monitor AI utilization. Let's learn from social media's intransparent algorithms, which led to elections being influenced. Let's work together to monitor and control the technology that will shape our future.

— [Biden's AI Plan And Why Central Control Might Not Work](https://www.forbes.com/sites/lutzfinger/2024/10/26/bidens-ai-plan--why-central-control-might-not-work/) · _Forbes_

Question 5

Why is energy the AI race?

Accepted Answer

_Energy and infrastructure as constraints._

> What wins the AI race? UX? Access to users?

— [The Missing Moat In AI: Your Eval Data](https://www.forbes.com/sites/lutzfinger/2026/05/26/the-missing-moat-in-ai-your-eval-data/) · _Forbes_

> Everyone is talking about "physical AI," the idea that models will finally step out of the chatbot and into the real world of robots, factories, and labs. I ecently hosted Cyriac Roeding, founder of Earli, a company curing cancer with AI, for a Cornell keynote on exactly this topic.

— [DNA Is Becoming Programmable. Curing Cancer With AI.](https://www.forbes.com/sites/lutzfinger/2026/05/25/dna-is-becoming-programmable-curing-cancer-with-ai/) · _Forbes_

Q&A, Policy & Ethics

Is AI hurting people with non-Western names?

Should AI be regulated?

What about deepfakes?

Why does AI fairness matter and where does it fail?

Why is energy the AI race?